UTM Link Builder
Build trackable campaign links and see where every visit comes from in Google Analytics.
- Never leaves your device
- No sign-up
Quick answer: To create a UTM link, paste the page URL and fill in source (utm_source), medium (utm_medium) and campaign (utm_campaign), or tap a shortcut like Instagram or Google Ads. The finished link is ready to copy, along with a QR code for print materials.
How to do it in 3 steps
- 1Paste the URL.
- 2Fill in source, medium and campaign.
- 3Copy the link or download the QR code.
Why use Pronto Arquivo
Ready-made shortcuts
Instagram, Facebook, Google Ads, email, WhatsApp and TikTok.
Consistent naming
Converts to lowercase and replaces spaces with hyphens, so you don’t get duplicate rows in Analytics.
QR code
For flyers, posters and packaging.
No sign-up
Build as many links as you like.
Guides
Naming conventions
Agree on a convention with your team (for example, always lowercase with hyphens) and stick to it: facebook and Facebook show up as two different sources in reports.
Frequently asked questions
What is a UTM?
Parameters at the end of a link that tell Google Analytics where a visit came from.
Which parameters are required?
utm_source, utm_medium and utm_campaign; term and content are optional.
Do UTMs hurt SEO?
No, as long as you only use them on campaign links.
Are my links saved?
No.
